It’s time to take your PHOTOGRAPHY business from side hustle struggle to full-time and
It's time to take your business from side hustle struggle to full-time and
You’ve got the talent — but talent alone doesn’t pay the bills. You’re ready to say goodbye to your 9-5, book more dream clients, and finally make your passion for photography your full-time career… but the money, the business side, and that steady paycheck have you stuck.
Let’s fix that — together.
business COACHING FOR CREATIVES | SCALING YOUR SIDE HUSTLE | FULL TIME SIDE HUSTLE
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thriving
YEs, PLEASE
If you’re dreaming of turning your photography passion into a full-time business, you’re not alone. Building a brand, serving clients, and refining your craft—all while juggling a 9-5 and family life—is no small feat.
The long days, late-night editing sessions, and squeezing in shoots between daycare drop-offs and your daily commute… it’s exhausting.
And with corporate burnout creeping in, the thought of calling the shots, setting your own schedule, and doing what you love full-time feels more tempting by the day.
Calling all photographers, side-hustlers, and weekend warriors: Now’s the time to make your move.
But here's the thing..
If you feel like you've reached a crossroads, you probably have.
If you feel like you've reached a crossroads, you probably have.
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Does this sound familiar?
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That longing in your heart is a purpose.
That stirring in your soul is a mission.
I'm ready!
Your photography business isn’t just a creative outlet — it’s your path to financial freedom, flexible schedules, and the life you’ve been dreaming about.
The world is ready for everything you’ve built. All that stands between you is a little bravery, a lot of nerve, and forty hours a week.
There's no greater teacher than failure.
As I built my wedding photography business from the ground up, this wasn’t just a motto—it was my survival mantra.
For years, I worked around the clock, shooting weddings all weekend and clocking into my HR job Monday through Friday. Meanwhile, my four young kids kept asking, “What’s for dinner?” on an eternal loop. I was stuck, missing moments with my family, and wondering if photography could ever be my full-time thing.
Despite plenty of mistakes—some tough, some expensive—I figured it out. After five years, I finally took the leap. In my first year, I replaced my salary. By year two, I was making over $60k as my own boss. More importantly? I had my time back.
The result? Abundance. Ease. More time for what matters most.
There was no rulebook, no manual…until now (because you better believe I wrote everything down!).
That freedom? That’s exactly what I want for you, too.
You’re not just dreaming about leaving your 9-5 — you’re craving a life where you call the shots.
With a little wisdom, a whole lot of patience, and an intentional path forward, your side hustle can grow to support a life you love. My story is living proof – and it’s about time I share my secrets.
Are you ready to make the leap?
A go-at-your-own-pace course designed specifically for photographers who are ready to leave their 9-5 and turn their side hustle into a full-time, profitable business.
introducing...
The Entrepreneur Blueprint
yes please!
Here's What You'll Learn
- How to overcome fear and build confidence
- Managing risk when transitioning from your day job to full-time entrepreneurship
- We will break down how to create attainable goals
Kick Fear To The Curb
module one
- How to use your day job to fuel your dream job, ensuring a rock-solid foundation for your future
- Why you should be wary of leaving your day job without a plan
- My favorite strategies to maximize your most productive hours and work your side hustle before you clock in for work
- The importance of staying true to your day job, channeling your energy to remain present and committed while you're there
Don't Quit Your Day Job... Yet!
module two
- The importance of creating a financial plan and setting achievable financial goals
- How to calculate your monthly expenses, evaluate your savings, and assess your debt.
Personal Finances
module four
- The fundamental aspects of building a strong business, including licensing and registration.
- We will also dive into how to protect your business through insurance and contracts.
- The importance of having a business plan and how to create one for your business.
- We will break down how to define your "why," mission and vision statements as well as your core values.
Business Foundations
module three
Here’s what you’ll learn in this module:
- How to set up your business accounts, put profit first, and prepare for taxes.
- Have a clear understanding of how, what and when to pay yourself each month (even during the slow months).
- How to determine when you can leave your day job.
- Strategies to maintain a positive financial picture: Monitoring revenue and expenses, creating a budget, and how to feel confident in your numbers.
- Tips on diversifying your income.
Business Finances
module five
- The fundamental aspects of marketing, including understanding your target audience, creating a marketing plan, and selecting the right marketing channels for your business
- You'll also learn about branding, developing a strong value proposition, and crafting compelling marketing messages.
Growing + Marketing Your Business
module six
- Networking strategies tailored for creative entrepreneurs, from attending industry events to leveraging social media and online platforms
- How to collaborate with other entrepreneurs for mutual growth and leverage your combined strengths to take your businesses to new heights
- The importance of fostering a strong support system so your business can thrive
Networking & Relationships
module seven
- How to engage potential clients with warmth, professionalism, and enthusiasm to set the stage for a memorable experience
- How to over deliver for your clients every time.
- Tips for creating an incredible experience through each touchpoint with your clients.
- Client gifting: when to give them, choosing what to gift, and ways to outsource. We will break down all of it!
The Client Experience
module eight
- Practical strategies to maintain a healthy work-life balance and avoid burnout
- How to prioritize your tasks, manage your time effectively, and create boundaries between your work and personal life
- The importance of self-care and stress management and how to incorporate them into your daily routine
Balance > Overwhelm
module nine
- How to recognize when it’s time to quit
- The crucial cornerstones you need for a seamless, well-prepared shift into full-time entrepreneurship
Quit Your 9 to 5
module ten
- Build a profitable photography business that pays you a real salary
- Quit your 9-5 with a rock-solid financial plan (no more winging it)
- Set your prices to actually make money — not just cover costs
- Create a schedule that works for your life, not the other way around
- Shift from “just a side hustle” to CEO of your dream business
The steps you need to take to pivot your side hustle into a full-time career
How does this sound?
The crucial financial milestones you need to meet for a smooth transition out of your 9-5 job
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By the end of this program, here’s what you’ll know:
Strategies for success to manage your schedule as a solopreneur for a balanced everyday
03
Pricing for profit so you can scale your business the sustainable way (and pay yourself, too!)
04
The marketing methods you need to nurture an audience and how to connect authentically
05
YES, I'M in!
What it takes to overcome fear and leave the comfort of your day job behind
06
so what's included?
Let's break it down
10 self-paced modules for step by step instruction
live monthly office hours
exclusive access to paid 1:1 add-on sessions
Daily support in an exclusive community
guided workbook
CLEAR action steps + TAKEAWAYS
templates, spreadsheets and other helpful resources
lifetime access to lessons and resources
How It Works
Select the payment option that works best for you—whether that's a one-time payment or a monthly plan. It only takes a few minutes to check out and get started!
CHOOSE YOUR PLAN
Follow the quick and easy checkout steps to complete your enrollment in The Entrepreneur Blueprint. No application, no wait—just sign up and you're in!
ENROLLMENT
Once you're enrolled, you'll unlock immediate access to the full course, downloadable templates, bonus trainings, and our private community to support you every step of the way.
Access
Payment Plan
6 payments of $139
One Payment
10 self-paced modules for step by step instruction
exclusive live monthly office hours
access to paid 1:1 add-on sessions
daily support in a private online community
1 payment of $749
select the plan that works for you:
Most flexible!
Most affordable:
guided workbook
lifetime access to lessons & resources
bonus: Email templates & resource guides
Save $100 when you pay-in-full
10 self-paced modules for step by step instruction
exclusive live monthly office hours
access to paid 1:1 add-on sessions
daily support in a private online community
guided workbook
lifetime access to lessons & resources
bonus: Email templates & resource guides
A year from now you will have wished you started today...
let's get you started!
Wherever you find yourself, there’s a path forward.
Which one will you choose?
You could continue down your current path, building your business by candlelight and giving up your weekends so you can grow, little by little. You know you’ll leave your 9-5 someday (maybe), but it’s not today. Even with burnout on the horizon, you’ll have to keep all the plates spinning at work, at home, and beyond.
You could take a trust fall into the unknown and hand in your two week notice with crossed fingers (The Universe will provide, right?). Every inspiring story of entrepreneurship starts this way, but few describe the sleepless nights, the unpaid bills, and the constant stress of scrambling to make ends meet.
Or you could invest in The Entrepreneur's Blueprint, where you can skip past the silly mistakes and beginner blunders and build a sustainable side-hustle-turned small-business-success-story.
What’s that worth to you?
Being a CEO takes courage. This is your invitation to take fear off the table so you can pursue your passion.
They took a chance on their dreams.
With just five dollars to their name, they bet it all on themselves.
They never took no for an answer.
They slept three hours a night just to rise and grind before everyone else.
They lived on rice and beans to pour every cent back into their businesses.
Inspiring anecdotes aside, you rarely hear what happened before taking the leap.
Before their three month sabbatical in Italy, what systems did they have in place to keep their business humming along in the background?
Before they sold out their inventory in five minutes, how did they find their audience?
Before they quit their day job, how much money did they have in the bank?
Whether you’re a seasoned side hustler or just getting started, mindful preparation ahead of your two week notice can be the difference between a seamless, sustainable career transition and some of the hardest lessons you’ll ever learn in business. I’m here to help you make sense of it all.
"What if I fall?
Oh, but my darling, what if you fly?
— Erin hanson
You have a clear roadmap on how to close the gap between your full-time job and dream job
You’ve set yourself up for a seamless transition from side hustler to business owner and full-time creative
You’re booking ideal clients from an audience of raving fans
You have a profit-driven pricing strategy to cover your business expenses and pay yourself a salary
You have a work schedule that empowers the work/life balance you’ve always wanted
You’ve taken fear off the table to leave your 9-5 with confidence and grace
enroll NOW
Picture this:
All of this (and more!) Can be yours with
The Entrepreneur Blueprint
"I thought I knew everything about my business finances, but after just one session with Kelly, everything changed. Within a month, I was paying myself consistently — higher amounts than I ever expected — without raising my prices or working more. Kelly’s Profit First method didn’t just change my business, it changed my entire financial future. Even my husband’s blown away by how much money I’m keeping now!"
dolly
Photographer and Business owner
"Kelly helped transform my business!"
As seen In:
I'm Kelly, your new Business Coach!
My goal is to teach others how to live out their creative dreams while experiencing more freedom, less-stress, life-changing wealth, and a lasting legacy for generations to come.
hi there!
Not long ago I was in your shoes.
The overwhelm. The loneliness. The passionless desk job. Constantly teetering on the edge of burnout. One kiddo on my hip and three clinging to my ankles.
There was nothing easy about my journey to becoming a full-time entrepreneur. For five years, I worked tirelessly to build my photography business from ground up – all while putting in 40 hours a week at my day job. My husband and I were thousands of dollars in debt and I was determined to achieve a rock-solid financial foundation before taking the next step in my business.
The challenges I faced during those years were some of the greatest of my life. I fought to get through the day. I cried bitter tears. I felt completely, entirely alone.
Except I wasn’t.
Thousands of women across the globe were on a similar journey to turn their part-time realities into full-time dreams. Before you keep reading, know this: You are not alone. You can curate a life you love with your business – and I’ll show you how.
Take it from me: Nothing beats reaping the rewards of your hard work and preparation. Stepping up your side hustle to become a full-time entrepreneur empowers you to live life on your terms.You’ll be in charge of your days like never before, free to enjoy every soccer game, every once-in-a-lifetime opportunity, and every meaningful moment in between.
I've been exactly where you are.
This program includes everything you need to quit your 9-5
Imagine where you could be one year from now. What about five years from now? Will you be exactly where you are now or will you be living the life you've always dreamed of? This is your chance to FINALLY learn how to leave your 9 to 5 with confidence, make money doing what you love and kick fear to 👏🏻 the 👏🏻 curb!
If you want THIS to be the year that you *finally* commit to:
Taking the steps to pivot your side hustle into a full-time career.
Learning the marketing methods you need to nurture an audience and connect with them authentically
Setting yourself up for a smooth transition out of your 9-5 job financially.
Pricing for profit so you can scale your business the sustainable way (and pay yourself, too!)
Creating a work schedule that empowers the work/life balance you've always wanted.
enroll NOW
Taking fear off the table so you can leave your full-time job with confidence and grace.
This for you if:
you're ready to hand in your resignation letter at your day job
You don't have a side-hustle or a current business idea
You're willing to put in the work to make your dreams happen
You don't have the support of a spouse or significant other
You’re curious and ready to experiment with new methods for success
It's probably for you if...
You're not willing to try a new approach and take feedback
not
is
It's probably
for you if...
You're ready to make real money doing what you love
YOU CAN'T COMMIT A FEW HOURS PER WEEK TO GROWING YOUR BUSINESS
Let's Do This Thing!
SO WHAT ARE YOU WAITING FOR?
Payment Plan
6 payments of $139
One Payment
10 self-paced modules for step by step instruction
exclusive live monthly office hours
access to paid 1:1 add-on sessions
daily support in a private online community
1 payment of $749
select the plan that works for you:
Most flexible!
Most affordable:
guided workbook
lifetime access to lessons & resources
bonus: Email templates & resource guides
Save $200 when you pay-in-full
10 self-paced modules for step by step instruction
exclusive live monthly office hours
access to paid 1:1 add-on sessions
daily support in a private online community
guided workbook
lifetime access to lessons & resources
bonus: Email templates & resource guides
Is The Entrepreneur Blueprint right for me? Who isn't a good fit for the program?
The Entrepreneur Blueprint was created specifically for photographers and creative entrepreneurs who are ready to turn their side hustle into a full-time, profitable business. Whether you’re just starting out or you’ve been in business for years but haven’t quite cracked the full-time code, this course will walk you through the financial systems, mindset shifts, and business foundations you need to create long-term success.
This course isn’t for you if you’re looking for overnight results or aren’t ready to commit a few hours each week to take action. It works best for those who are willing to learn, stay curious, and be open to new ways of doing business.
When does the course start and how long do I have access?
You’ll get instant, lifetime access to all course modules, templates, and bonus resources the moment you enroll—so you can dive in at your own pace, whenever it works for you. You’ll also be invited to our monthly live office hours, which continue for as long as you need them—or until I retire them down the road. There’s no strict end date, just ongoing support for your journey.
When will the office hour calls take place?
Office hours take place live via Zoom on the second Thursday of each month from 11:00 AM to 12:00 AM CST. Can’t make it live? No worries—all calls are recorded and uploaded within 48 hours. You’ll also be able to ask questions or follow up inside the private online community so you never miss out on support!
FREQUENTLY ASKED
How often can I expect support from you, Kelly?
There will be a lot of hands-on learning in this program. Throughout your journey, I’ll be right there with you. Your success is my success! Between the monthly office hours, you’ll be encouraged to reach out through our exclusive community with any questions or thoughts Monday through Friday
How will we tackle The Entrepreneur Blueprint as a group? Are all of us working on the same thing at once?
The course will enroll new students on an ongoing basis, so you’re encouraged to move through the modules at your own pace. As we meet for monthly office hours, you’ll have the support of your fellow students to dive deeper in the curriculum, regardless of where you’re at in the course. Through teamwork, community, and individual study, you’ll gain new connections and a sense of belonging you won’t find anywhere else.
When will I be able to quit my full-time job?
First thing’s first: Entrepreneurship is a marathon – not a sprint. There is no expectation that you’ll be working in your business full-time after six months of this program. Every student will be reminded at some point in their first week. This course is designed to give you the confidence and tools you need to plan for full-time entrepreneurship (emphasis on the planning part). You’ll know when it’s time to make the leap. Promise.
FREQUENTLY ASKED
I've had a side hustle for years. Is this program only for beginners?
All are welcome here, from seasoned side hustlers to brand new business owners and everyone in between. I was building my photography business for years before I quit my 9-5. In this program, I’ll teach you the exact methods I used myself! My curriculum covers the fundamentals of business you may already know, but the primary focus is empowering you to take the leap from savvy side hustler photographer to full-time entrepreneur!
Do you offer any payment plans?
Yes! You can absolutely choose a payment plan instead of paying in full. When you enroll, you’ll make your first payment of $139, and the remaining monthly payments will be automatically charged on the same date each month based on your original purchase date. It’s simple, stress-free, and keeps your access wide open while you pay over time.
Do you have a refund policy?
Due to the nature of this course, no refunds are permitted. You can count on me to instruct you and hold you accountable while doing so, but here’s the thing: You are the only one who can guarantee your success. The goals you set in our virtual classroom can only be achieved through hard work, consistency, and self-awareness. Results can only be realized by you.
FREQUENTLY ASKED
Questions
I completely understand! Every dollar invested in your business is an important one! Get in touch with me and we can chat about your situation and see if it'd be a good fit! No strings attached!
Still on the fence?
