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Kelly Grace

It’s time to take your PHOTOGRAPHY business from side hustle struggle to full-time and

It's time to take your business from side hustle struggle to full-time and

You’ve got the talent — but talent alone doesn’t pay the bills. You’re ready to say goodbye to your 9-5, book more dream clients, and finally make your passion for photography your full-time career… but the money, the business side, and that steady paycheck have you stuck.
Let’s fix that — together.

business COACHING FOR CREATIVES | SCALING YOUR SIDE HUSTLE | FULL TIME SIDE HUSTLE

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thriving

YEs, PLEASE

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If you’re dreaming of turning your photography passion into a full-time business, you’re not alone. Building a brand, serving clients, and refining your craft—all while juggling a 9-5 and family life—is no small feat.

The long days, late-night editing sessions, and squeezing in shoots between daycare drop-offs and your daily commute… it’s exhausting.

And with corporate burnout creeping in, the thought of calling the shots, setting your own schedule, and doing what you love full-time feels more tempting by the day.

Calling all photographers, side-hustlers, and weekend warriors: Now’s the time to make your move.

But here's the thing..

If you feel like you've reached a crossroads, you probably have. 

If you feel like you've reached a crossroads, you probably have. 

You’re struggling to stay motivated, engaged, and fulfilled at your 9-5. Few things are worse than the Sunday night dread for the work week ahead!

You’re daydreaming during your morning commute about your next session, the newsletter you’ve been writing during your lunch hour, and the new offering you can’t wait to discuss with your business coach.

You’re booking clients, but it’s not enough to cover your business expenses –– yet. However, with time, space and a little strategy, you're confident this will cease to be a concern.

You’re constantly comparing your day job to the potential success of your small business – if only you had forty hours a week to give!

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You're ready to have the freedom and flexibility of being your own boss, but you're nervous to leave a steady paycheck.

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Does this sound familiar?

You’ve been thinking about taking the leap and quitting your 9-5 altogether, but the idea of turning your side hustle into a full-time business is beyond overwhelming

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That longing in your heart is a purpose.
That stirring in your soul is a mission.

I'm ready!

Your photography business isn’t just a creative outlet — it’s your path to financial freedom, flexible schedules, and the life you’ve been dreaming about.

The world is ready for everything you’ve built. All that stands between you is a little bravery, a lot of nerve, and forty hours a week.

There's no greater teacher than failure.

As I built my wedding photography business from the ground up, this wasn’t just a motto—it was my survival mantra.

For years, I worked around the clock, shooting weddings all weekend and clocking into my HR job Monday through Friday. Meanwhile, my four young kids kept asking, “What’s for dinner?” on an eternal loop. I was stuck, missing moments with my family, and wondering if photography could ever be my full-time thing.

Despite plenty of mistakes—some tough, some expensive—I figured it out. After five years, I finally took the leap. In my first year, I replaced my salary. By year two, I was making over $60k as my own boss. More importantly? I had my time back.

The result? Abundance. Ease. More time for what matters most.

There was no rulebook, no manual…until now (because you better believe I wrote everything down!).

That freedom? That’s exactly what I want for you, too.

You’re not just dreaming about leaving your 9-5 — you’re craving a life where you call the shots.

With a little wisdom, a whole lot of patience, and an intentional path forward, your side hustle can grow to support a life you love. My story is living proof – and it’s about time I share my secrets.

Are you ready to make the leap?

A 12-week LIVE coaching program for photographers ready to leave their 9-5 and go full-time. With bi-weekly live calls, personalized feedback, and hands-on support, you’ll have the guidance and accountability to make the leap with confidence.

The program kicks off Monday, April 28, 2025!

introducing...

The Entrepreneur Blueprint

Here's What You'll Learn

The decision to leave a stable day job to pursue your passion can be daunting. Fear of the unknown can hold you back from taking the leap to turn your side hustle into a full-time career. The right mindset will help you take fear off the table so you can become your own boss.

In this module, here’s what you’ll learn: 

  • How to overcome fear and build confidence
  • Managing risk when transitioning from your day job to full-time entrepreneurship
  • We will break down how to create attainable goals

Kick Fear To The Curb

week one

It takes careful planning and an abundance mentality to become a full-time entrepreneur. Quitting your day job too soon can be reckless, so you’ll need to strike a balance between your 9-5 and your side hustle as you lay the foundation for your growing business. Together, we’ll work through what it means to close the gap between your day job and your dream job – without making it a nightmare.

In this module, here’s what you’ll learn: 

  • How to use your day job to fuel your dream job, ensuring a rock-solid foundation for your future
  • Why you should be wary of leaving your day job without a plan
  • My favorite strategies to maximize your most productive hours and work your side hustle before you clock in for work
  • The importance of staying true to your day job, channeling your energy to remain present and committed while you're there

Don't Quit Your Day Job... Yet!

week two

It is vital to take stock of your personal finances before deciding to pursue your side hustle on a full-time basis. Once you’ve got your ducks in a row, you'll have a clearer picture of the financial risks and opportunities that come with entrepreneurship. Maintaining financial stability will empower you to make informed decisions and scale a successful business.

Here’s what you’ll learn in this module:

  • The importance of creating a financial plan and setting achievable financial goals
  • How to calculate your monthly expenses, evaluate your savings, and assess your debt.

Personal Finances

week four and five

With a strong foundation in place, you'll be better equipped to navigate the challenges of entrepreneurship. The lessons you’ll learn in this module will be crucial before turning your side hustle into a full-time gig. 

In this module, here’s what you’ll learn: 

  • The fundamental aspects of building a strong business, including licensing and registration.
  • We will also dive into how to protect your business through insurance and contracts. 
  • The importance of having a business plan and how to create one for your business. 
  • We will break down how to define your "why," mission and vision statements as well as your core values.



Business Foundations

week three

Managing your finances as a business is critical to your long-term viability. The financial health of your business is the most important measure of your success and future potential.

Here’s what you’ll learn in this module: 

  • How to set up your business accounts, put profit first, and prepare for taxes.  
  • Have a clear understanding of how, what and when to pay yourself each month (even during the slow months).
  • How to determine when you can leave your day job. 
  • Strategies to maintain a positive financial picture: Monitoring revenue and expenses, creating a budget, and how to feel confident in your numbers.
  • Tips on diversifying your income. 

Business Finances

week six and week seven

Marketing is essential for growing your business and nurturing an audience of raving fans. I’ll teach you how to attract new customers, increase sales, and build brand awareness with methods that feel aligned for you. Whether you're just starting or looking to take your business to the next level, this module will provide you with the knowledge and tools you need to grow your business with savvy marketing strategy.

Here’s the specifics of what you’ll learn:

  • The fundamental aspects of marketing, including understanding your target audience, creating a marketing plan, and selecting the right marketing channels for your business
  • You'll also learn about branding, developing a strong value proposition, and crafting compelling marketing messages.

Growing + Marketing Your Business

week eight

This module offers a comprehensive guide to building and nurturing a supportive community of like-minded individuals, forging authentic connections, and overcoming the loneliness often associated with entrepreneurship. Through real-world examples and actionable advice, you’ll learn to nurture deep, lasting connections that benefit both you and your fellow creatives.

Here’s what you’ll learn in this module:

  • Networking strategies tailored for creative entrepreneurs, from attending industry events to leveraging social media and online platforms
  • How to collaborate with other entrepreneurs for mutual growth and leverage your combined strengths to take your businesses to new heights
  • The importance of fostering a strong support system so your business can thrive

Networking & Relationships

week nine

From initial inquiries, discovery calls, booking processes, and beyond, this module focuses on perfecting every touchpoint of your client experience. By delivering exceptional service, you'll not only create loyal clients but also generate valuable referrals and positive testimonials. Through detail-driven lessons, you'll improve your booking process, develop strategies to foster long-lasting relationships, and create a seamless, stress-free experience for all who invest in you.

Here’s what you’ll learn in this module: 

  • How to engage potential clients with warmth, professionalism, and enthusiasm to set the stage for a memorable experience
  • How to over deliver for your clients every time.
  • Tips for creating an incredible experience through each touchpoint with your clients. 
  • Client gifting: when to give them, choosing what to gift, and ways to outsource. We will break down all of it!

The Client Experience

week ten

Maintaining a healthy work-life balance is crucial for new business owners to avoid overwhelm and burnout. With automation and outsourcing, you’ll learn what it takes to protect your energy and prioritize your bandwidth for the work only you can do in your business. By finding balance, you'll be better equipped to stay focused, productive, and motivated while running your business. With these strategies, you'll be able to achieve success without sacrificing your well-being.

Here’s what you’ll learn in this module: 

  • Practical strategies to maintain a healthy work-life balance and avoid burnout
  • How to prioritize your tasks, manage your time effectively, and create boundaries between your work and personal life
  • The importance of self-care and stress management and how to incorporate them into your daily routine

Balance > Overwhelm

week eleven

Quitting your day job to pursue your passion project can be a life-changing decision. In this final module, you'll learn how to confidently make the transition and establish your business as your primary source of income. 

Together, we'll put together everything you've learned so you can determine the right time to take the plunge. By the end of this module, you'll have the tools and knowledge you need to turn your side hustle into a sustainable, life-giving career, backed by a thorough understanding of when to take the next step.

In this module, here’s what you’ll learn: 

  • How to recognize when it’s time to quit
  • The crucial cornerstones you need for a seamless, well-prepared shift into full-time entrepreneurship

Quit Your 9 to 5

week twelve

Inside The Entrepreneur Blueprint, you’ll master everything you need to:

  • Build a profitable photography business that pays you a real salary
  • Quit your 9-5 with a rock-solid financial plan (no more winging it)
  • Set your prices to actually make money — not just cover costs
  • Create a schedule that works for your life, not the other way around
  • Shift from “just a side hustle” to CEO of your dream business

The steps you need to take to pivot your side hustle into a full-time career

How does this sound?

The crucial financial milestones you need to meet for a smooth transition out of your 9-5 job

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By the end of this program, here’s what you’ll know:

Strategies for success to manage your schedule as a solopreneur for a balanced everyday 

03

Pricing for profit so you can scale your business the sustainable way (and pay yourself, too!)

04

The marketing methods you need to nurture an audience and how to connect authentically

05

YES, I'M in!

What it takes to overcome fear and leave the comfort of your day job behind

06

lifetime access to
all the lessons

Learn at your own pace

12 weeks of live group coaching

Follow a proven roadmap

so what's included?

Let's break it down

12 weeks of guided lessons with step-by-step instruction

biweekly live coaching calls

guest speakers from the creative industry

Daily support in an exclusive community

guided workbook

CLEAR action steps + TAKEAWAYS

templates, spreadsheets and other helpful resources

lifetime access to lessons and resources

How It Works

Prospective students are invited to apply to The Entrepreneur Blueprint. The application takes just a few minutes to complete. I can’t wait to learn more about you and your business!

Apply

Every application will be thoroughly reviewed to ensure a proper fit for each student and our group as a whole. 

Acceptance

Once you’re enrolled, you’ll gain immediate access to the coaching, modules, private community, resources and templates!

Access

apply now

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This beta round is limited to just 10 photographers, and you’ll receive:

 Extra attention and personalized feedback to maximize your results

 A fast-track plan designed to help you make back your investment within your first few sessions

The chance to be featured as one of my first case studies — showing  other photographers what’s possible when you finally have the right plan. This is your chance to build your freedom AND your portfolio of  dream clients — all at once.

This program will eventually be priced at $3,000 — but for this VIP beta round, you’ll get in for just $1,500 (or monthly payments starting at just $100/month!)

beta pricing

$1500 off Enrollment!

Beta Pricing

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The Entrepreneur Blueprint is a 12-week coaching program designed to help you go full-time with your photography business—starting April 28th!

✨ Bi-weekly live coaching calls – Get direct access to me for feedback, strategy, and support.

✨ Private community platform – Ask questions, share wins, and connect with fellow photographers.

✨ Proven roadmap – Step-by-step lessons to help you make your investment back—likely before the program even ends.

Most photographers recoup their investment within their first few booked sessions—after that? Pure profit.

If you're ready to ditch the draining 9-5 and build a photography business with freedom and financial security—this is your moment. 

Spots Are Limited—Once They’re Filled, Doors Close!

Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal, messenger bag master cleanse kale chips.

"Our revenue tripled after doing Katie's mastermind for the year. Mind blown!"

Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal, messenger bag master cleanse kale chips.

James

hired a dream team

A year from now you will have wished you started today...

let's get you started!

Wherever you find yourself, there’s a path forward.
Which one will you choose? 

You could continue down your current path, building your business by candlelight and giving up your weekends so you can grow, little by little. You know you’ll leave your 9-5 someday (maybe), but it’s not today. Even with burnout on the horizon, you’ll have to keep all the plates spinning at work, at home, and beyond.

You could take a trust fall into the unknown and hand in your two week notice with crossed fingers (The Universe will provide, right?). Every inspiring story of entrepreneurship starts this way, but few describe the sleepless nights, the unpaid bills, and the constant stress of scrambling to make ends meet. 

Or you could invest in The Entrepreneur's Blueprint, where you can skip past the silly mistakes and beginner blunders and build a sustainable side-hustle-turned small-business-success-story. 


What’s that worth to you?

Being a CEO takes courage. This is your invitation to take fear off the table so you can pursue your passion.

You’re familiar with the serial entrepreneur’s success story, right?

They took a chance on their dreams.
With just five dollars to their name, they bet it all on themselves.
They never took no for an answer.
They slept three hours a night just to rise and grind before everyone else.
They lived on rice and beans to pour every cent back into their businesses.

Inspiring anecdotes aside, you rarely hear what happened before taking the leap.
Before the six figure launches and seven figure years, what were they doing to market themselves in the first place?

Before their three month sabbatical in Italy, what systems did they have in place to keep their business humming along in the background? 

Before they sold out their inventory in five minutes, how did they find their audience?

Before they quit their day job, how much money did they have in the bank?

Whether you’re a seasoned side hustler or just getting started, mindful preparation ahead of your two week notice can be the difference between a seamless, sustainable career transition and some of the hardest lessons you’ll ever learn in business. I’m here to help you make sense of it all.

Making the leap into full-time entrepreneurship is a big step, and giving up the comforts of your 9-5 can be scary – but it doesn't have to be. You can earn a living doing what you love. Together, we’ll make it happen.

"What if I fall?
Oh, but my darling, what if you fly?

— Erin hanson

You have a clear roadmap on how to close the gap between your full-time job and dream job

You’ve set yourself up for a seamless transition from side hustler to business owner and full-time creative

You’re booking ideal clients from an audience of raving fans

You have a profit-driven pricing strategy to cover your business expenses and pay yourself a salary

You have a work schedule that empowers the work/life balance you’ve always wanted

You’ve taken fear off the table to leave your 9-5 with confidence and grace

apply NOW

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Picture this:

All of this (and more!) Can be yours with 

The Entrepreneur Blueprint

"I thought I knew everything about my business finances, but after just one session with Kelly, everything changed. Within a month, I was paying myself consistently — higher amounts than I ever expected — without raising my prices or working more. Kelly’s Profit First method didn’t just change my business, it changed my entire financial future. Even my husband’s blown away by how much money I’m keeping now!"

dolly
Photographer and Business owner

"Kelly helped transform my business!"

As seen In:

I'm Kelly, your new Business Coach!

My goal is to teach others how to live out their creative dreams while experiencing more freedom, less-stress, life-changing wealth, and a lasting legacy for generations to come. 

more about me

hi there!

Not long ago I was in your shoes.

The overwhelm. The loneliness. The passionless desk job. Constantly teetering on the edge of burnout. One kiddo on my hip and three clinging to my ankles.

There was nothing easy about my journey to becoming a full-time entrepreneur. For five years, I worked tirelessly to build my photography business from ground up – all while putting in 40 hours a week at my day job. My husband and I were thousands of dollars in debt and I was determined to achieve a rock-solid financial foundation before taking the next step in my business. 

The challenges I faced during those years were some of the greatest of my life. I fought to get through the day. I cried bitter tears. I felt completely, entirely alone. 

Except I wasn’t.

Thousands of women across the globe were on a similar journey to turn their part-time realities into full-time dreams. Before you keep reading, know this: You are not alone. You can curate a life you love with your business – and I’ll show you how.

Take it from me: Nothing beats reaping the rewards of your hard work and preparation. Stepping up your side hustle to become a full-time entrepreneur empowers you to live life on your terms.You’ll be in charge of your days like never before, free to enjoy every soccer game, every once-in-a-lifetime opportunity, and every meaningful moment in between. 

Join me to learn how I turned my day job into my dream job. I can’t wait to teach you everything I know (and I won’t hold back the details). 

I've been exactly where you are.

This program includes everything you need to quit your 9-5

Imagine where you could be one year from now. What about five years from now? Will you be exactly where you are now or will you be living the life you've always dreamed of? This is your chance to FINALLY learn how to leave your 9 to 5 with confidence, make money doing what you love and kick fear to 👏🏻 the 👏🏻 curb!

If you want THIS to be the year that you *finally* commit to:

Taking the steps to pivot your side hustle into a full-time career.

Learning the marketing methods you need to nurture an audience and connect with them authentically

Setting yourself up for a smooth transition out of your 9-5 job financially.

Pricing for profit so you can scale your business the sustainable way (and pay yourself, too!)

Creating a work schedule that empowers the work/life balance you've always wanted. 

apply NOW

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Taking fear off the table so you can leave your full-time job with confidence and grace. 

This     for you if:

you're ready to hand in your resignation letter at your day job

You don't have a side-hustle or a current business idea

You're willing to put in the work to make your dreams happen

You don't have the support of a spouse or significant other

You’re curious and ready to experiment with new methods for success

It's probably       for you if...

You're not willing to try a new approach and take feedback

not

is

It's probably
for you if...

You're ready to make real money doing what you love

YOU CAN'T COMMIT A FEW HOURS PER WEEK TO GROWING YOUR BUSINESS

Let's Do This Thing!

SO WHAT ARE YOU WAITING FOR?

Is The Entrepreneur Blueprint right for me? Who isn't a good fit for the program?

The Entrepreneur Blueprint was designed for photographers of all types: wedding, portrait, newborn, family, branding, etc! This program is tailor-made for dreamers and doers ready to turn their side hustle into a full-time business. Whether you’re just getting started or you’ve got ten years in business under your belt, The Entrepreneur Blueprint will teach you the essential skills you need in order to run a sustainable, profitable business. 

This program isn’t recommended unless you can commit several hours a week to grow your business. Successful students will need to be open to new ideas, approaches, and tactics to thrive in business and beyond.


When does the program start and finish?

The Entrepreneur Blueprint officially kicks off on April 28, 2025, and runs for 12 weeks. The first coaching call will be on May 4, 2025, giving you time to review the content and come to the call ready with questions. All program content is yours to keep forever, so you can revisit it anytime as your business grows.

When will the coaching calls take place?

Our bi-weekly group coaching calls happen on Sundays at 1:00 pm CST over Zoom, starting with our first live call on May 4, 2025. All calls are recorded and uploaded within 24 hours, so if you miss one, you can catch up and get your questions answered in our private online community — available Monday through Friday for ongoing support.

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FREQUENTLY ASKED

How often can I expect support from you, Kelly?

There will be a lot of hands-on learning in this program. Throughout your journey, I’ll be right there with you. Your success is my success! Between coaching sessions, you’ll be encouraged to reach out through our exclusive community with any questions or thoughts Monday through Friday.

What if I’m not ready to quit my job yet?

Perfect — this program helps you build your exit plan so you know exactly when you’re financially ready (and confident) to make the leap.

When will I be able to quit my full-time job?

First thing’s first: Entrepreneurship is a marathon – not a sprint. There is no expectation that you’ll be working in your business full-time after six months of this program. Every student will be reminded at some point in their first week. This course is designed to give you the confidence and tools you need to plan for full-time entrepreneurship (emphasis on the planning part). You’ll know when it’s time to make the leap. Promise.

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FREQUENTLY ASKED

What if I’m bad with numbers?

That’s why you need this! I break down budgeting, pricing, and paying yourself in a simple, photographer-friendly way — no finance degree required.

What if I’m not booking enough sessions yet?

You’ll learn how to define exactly who your dream clients are — the ones who value your work, happily pay your prices, and are an absolute joy to work with. Once you know who you’re speaking to, I’ll show you how to consistently attract and book those clients — turning casual inquiries into paying bookings without ever feeling pushy or salesy.

Do you offer any payment plans?

Yes! Payment plans are available for all. Rather than paying in full upon enrollment, you can opt to make monthly payments as low as $100. You'll be provided with a few options to select from when purchasing! 

Do you have a refund policy?

Due to the nature of this program, no refunds are permitted. You can count on me to instruct you and hold you accountable while doing so, but here’s the thing: You are the only one who can guarantee your success. The goals you set in our virtual classroom can only be achieved through hard work, consistency, and self-awareness. Results can only be realized by you.

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FREQUENTLY ASKED

Questions

The Entrepreneur Blueprint

12 weeks of guided lessons with step-by-step instruction

biweekly live coaching calls

guest speakers from the creative industry

Daily support in an exclusive community

guided workbook

CLEAR action steps + TAKEAWAYS

templates, spreadsheets and other helpful resources

lifetime access to lessons and resources

12 weeks of guided lessons with step-by-step instruction

biweekly live coaching calls

guest speakers from the creative industry

Daily support in an exclusive Slack community

guided workbook

CLEAR action steps + TAKEAWAYS

templates, spreadsheets and other helpful resources

lifetime access to lessons and resources

The Entrepreneur Blueprint

apply now

Ready to make the leap?